Arts and CultureAwardsTop Story

Legendary Senegalese Musician Youssou N’dour Urges Africans To Celebrate Their Heritage Ahead of 8th AFRIMA In Dakar

Youssou N’dour, a Senegalese music superstar, has urged African singers to unite and jointly magnify the history of African music as the 8th edition of the All-Africa Music Awards, AFRIMA, titled the ‘Teranga Edition’ takes place in Dakar, Senegal, from 12-15 January 2023.

He praised AFRIMA for holding the renowned pan-African celebration in his home nation of Senegal and called on his peers throughout the continent and beyond to join him at the Dakar Arena, which can hold up to 15,000 people, to celebrate Africa.

The African Music Awards is a four-day annual event aired in over eighty-four countries and now reaches an even wider audience thanks to a collaboration with YouTube.

The ex-minister of tourism and singer was thrilled to see traditional music from his country, the Mbalakh, receive international attention through the AFRIMA program.

“All Africa Music Awards is the most prominent celebration for African music and its diaspora.”

He’s hopeful the four days will highlight Senegalese and African cultures better.

Mike Dada, AFRIMA’s Executive Producer/President, remarked that celebrating indigenous African music like the Mbalakh worldwide is a good start toward improving Africa’s global image and creative economy.

“It is crucial that we broaden our efforts to promote inclusion and guarantee that the world can see the effect of AFRIMA at the global centre stage,” said African Union Commission (AUC) Culture Division Head Angela Martins.

As the world prepares for the 8th edition of the All Africa Music Awards, AFRIMA, which will take place from January 12 to 15, 2023, African music fans are encouraged to keep voting intensively for their preferred winners using the voting portal live at and participate in the events on social media (IG/TikTok – @afrima.official; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). PricewaterhouseCoopers audits AFRIMA’s winner-determination procedure (PWC).

The delegates will arrive on January 11, 2023. On Thursday, January 12, 2023, the AFRIMA ceremony will begin in Dakar with a Host Country Tour, School visit, and Gift Presentation (part of AFRIMA’s Corporate Social Responsibility).

On Friday, January 13, 2023, Dakar’s Grand Theatre hosts the Africa Music Business Summit (AMBS). The AMBS is Africa’s largest meeting of creative music professionals and involves seminars and panel discussions on industry concerns and prospects.

The free-to-enter AFRIMA Music Village at the Grand Theatre will continue the 8th AFRIMA’s momentum with performances by Africa’s top music talents.

On Saturday, January 14, 2023, main rehearsals, media engagements, and a courtesy visit to the President of Senegal will commence. A live recording booth will be available for musicians from all five continent areas and the diaspora to collaborate. The day ends with a Nominees-only celebration.

The 8th AFRIMA will conclude on Sunday, January 15, 2023, in Dakar’s 15,000-seat Dakar Arena with 104 TV stations broadcasting the live awards event to over 84 countries.

Tru News Report

Frebetha Atieku Adjoh

News Editor, Lover of Arts & Entertainment
Back to top button