Black Sherif has recently secured a highly esteemed ambassadorial agreement with Infinix smartphones, effectively taking over from music legend Shatta Wale as the brand’s ambassador.
Infinix’s decision to collaborate with the rapper is a calculated move that aligns the smartphone company with the energetic and youthful image of the singer. This marks the first major endorsement for the talented artist following his remarkable achievement of winning the ‘Best International Flow’ category at this year’s BET awards.
Infinix Mobile, a smartphone company founded in 2013 by Transsion Holdings, is headquartered in Hong Kong. The company’s phones are manufactured in various countries such as Bangladesh, France, India, Indonesia, South Korea, China, Pakistan, Russia, and Egypt.
In addition to their manufacturing facilities, Infinix Mobile has research and development centers in France and Korea, where they design their phones. The company’s presence extends across Asia and approximately 30 countries in the Middle East, Africa, and the United States.
Notably, Infinix Mobile holds the distinction of being the first smartphone brand to manufacture in Pakistan. Established in 2013, Infinix Mobile quickly gained recognition as a prominent smartphone company.
By 2017, the company experienced significant growth in market share in Egypt, solidifying its position as the third-largest brand, trailing only Samsung and Huawei. Furthermore, Infinix Mobile demonstrated its commitment to sports sponsorship by supporting the Indian Super League team Mumbai City FC during the 2017–2018 season.
Black Sherif recently took home the Best International Flow award at the 2023 BET Hip Hop Awards which has reinforced his enviable status in entertainment in Ghana.
The 2023 BET Hip Hop Awards will air on October 10 after being taped at the Cobb Energy Centre in Atlanta, Georgia, on Tuesday, October 3.
Black Sherif was nominated for the prestigious award alongside other notable artists from various parts of the world, such as AKA from South Africa, Central Cee from the UK, Gazo from France, J Hus from the UK, K.O from South Africa, Major RD from Brazil, Ninho from France, Sampa the Great from Zambia, and Tasha & Tracie from Brazil, for which he beat them.
Over the past two years, Black Sherif’s career has skyrocketed, and he is the second Ghanaian artiste to achieve success in this particular category. With this year’s nomination, Black Sherif received his second nomination in the same category. Benjamin EPPS defeated Black Sherif in the 2022 BET Hip Hop Awards‘ Best International Flow Category nomination.
Ghanaian rapper Sarkodie also made waves in 2019 by taking home the trophy for the first-ever Best International Flow award. In addition to Jermaine Dupri, Da Brat, Bow Wow, and Ludacris, the BET Hip Hop Awards will feature performances from many other notable artists.