Focus On Highlife and Leave Afrobeats For Nigerians – Appietus To Ghanaians
Appietus, a renowned sound engineer and music producer, has advised Ghanaian artists to shift their attention away from competing with Nigerians in the Afrobeats genre and instead concentrate on promoting Highlife.
In his remarks, Appietus highlighted that Afrobeats is predominantly associated with Nigeria, with artists like Burna Boy, Davido, Wizkid, Asake, and Temz dominating the global Afrobeats scene.
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He expressed skepticism about Ghanaian artists achieving similar success in Afrobeats, emphasizing that attempting to copy or blend Afrobeats with other genres like Amapiano would not yield favorable results.
“Nigerians now own Afrobeats and there’s nothing we can do about it. We will just be copycats if we keep on doing that. It’s going to be difficult competing with Nigerians on Afrobeats. It is just like how you can’t take Dancehall and Reggae from Jamaica,” he remarked.
Appietus urged Ghanaian musicians to redirect their focus towards Highlife, a genre that reflects their originality, rather than engaging in competition over Afrobeats, which Nigeria has established dominance in globally.
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He stressed the importance of modernizing and promoting Highlife, citing its success in the past and its deep roots in Ghanaian culture and history.
“Let’s sell ourselves and culture and stop competing with others over their music genres. We have sold our music type before and Nigerians were nowhere close. So, we can do it again,” he concluded.
