Franklin Cudjoe, Founding President of IMANI Africa has sought to impart valuable knowledge to Sarkodie regarding the furor surrounding the GHC100,000 documentary produced by the Ghana Export Promotion Authority.
Afia Asabea Asare, the Chief Executive Officer of the Ghana Export Promotion Authority allocated a staggering sum of 100,000 cedis (equivalent to 1 billion old Ghana cedis) for the production of a 3-minute video documentary showcasing her management skills.
The esteemed leader of IMANI Africa, Franklin Cudjoe, expressed to Sarkodie that the same task could have been accomplished at a significantly lower cost if the contract had been subjected to competitive tendering.
Sir Sarks, l think the sole-sourcing of the contract is the problem here. If the contract was open for competitive tendering and independent and competent evaluation l am sure some one could have done this for 10k.
The banter erupted after Ghana Crimes on November 7, citing an audit report, said that the Ghana Export Promotion Authority (GEPA) paid 100,000 cedis for a three-minute management video documentary, which was granted to Yaw Pare Photography through sole sourcing.
Sarkodie weighed in on the trending issue and provided his own viewpoint, claiming there was no misconduct in this development that has become intensely focused on the grapevine.
The veteran rapper, who spends a lot of money on graphics for his works, claims that the amount mentioned is what they frequently use and that there is nothing wrong with it.
Ghana Crimes shared the message on Twitter, saying,
Ghana Export Promotion Authority (GEPA) CEO, Afia Asabea Asare spent Gh¢100,000(1Billion) on 3 minutes video documentary about her management. The contract which was awarded to Yaw Pare Photography was through Sole-Source
In reaction, Sarkodie said,
Don’t know the details and if there’s evidence that she lied then that’s a problem, but if people are doubting a 3-minute doc could cost that much, then y’all need some education… my tour “announcement” video not doc or music video was close to that amount (of course camera, concept, etc. will play part) our space (creative industry) is very expensive.
Who is Franklin Cudjoe?
Franklin Cudjoe is a Ghanaian author and social-political commentator. He is the Founding President and chief executive officer (CEO) of IMANI Centre for Policy and Education.
Cudjoe frequently contributes his insights on African developmental topics through various media outlets, including BBC, CBC, and local Ghanaian media. His commentary has been featured in esteemed publications such as the Washington Times, Wall Street Journal, Ghana Web, My Joy online, Rwandan, the Ghanaian Daily Graphic, and other African platforms. Cudjoe’s audience typically consists of students and policymakers in Ghana and beyond, whom he addresses on issues pertaining to Africa.