How Kanye West Made Over $19m With Super Bowl Ad Shot On His Phone
Renowned artist and fashion mogul Kanye West has once again captured the world’s attention, this time with a groundbreaking Super Bowl commercial promoting his Yeezy fashion line.
In a move that defied conventional advertising norms, West’s 30-second spot, filmed entirely on his cell phone camera, showcased his ingenuity and marketing prowess, ultimately resulting in over $19 million in Yeezy sales.
Shot from the backseat of a car, the ad featured at the halftime of Super Bowl LVIII featured a candid message from the artist urging viewers to visit his website, yeezy.com.
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With a budget reported to be nearly $7 million, West humorously acknowledged the lack of traditional production costs, stating, “since we spent all the money on the commercial spot, we actually – we didn’t spend any money on the actual commercial.”
The ad’s simplicity and authenticity resonated with audiences, sparking widespread discussion and virality on social media platforms like Twitter. Fans and industry observers alike lauded West’s bold departure from the flashy, big-budget commercials typically associated with the Super Bowl.
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Following the airing of the commercial, West’s Yeezy album surged to the top of the Billboard rankings in 100 countries. Furthermore, a social media post from West revealed an astounding 294,357 orders placed on Yeezy.com, translating to an impressive $19.3 million in sales.
Just two months prior, West had admitted to facing financial hardship and being on the brink of bankruptcy, pouring his resources into his album and the Super Bowl ad.
