Ghanaian musician, Ronald Kwaku Dei Appiah, popularly known Bisa Kdei, has urged his fellow musicians not to sell their souls to the devil by signing deals that might lead to financial ruin.
In an interview with entertainment journalist Kwame Dadzie published on YouTube, the singer declared, “it’s the greatest,” to be an independent performer rather than sign to a record company. “You can have a record deal, maybe you can have a distribution deal, it depends on the contract, just don’t sell yourself away,” Bisa said.
He said the expression “selling one’s soul to the devil” in the entertainment industry refers to exactly this. “Because you sell your whole catalogue and at the end of the day, you’re making nothing out of it and the record company is getting all the money,” he explained.
The famous composer explained what it meant to “give yourself away” by saying, “The point is that you may sell your whole catalogue to a record label and you’re screwed.”
Despite the potential financial benefits, Kwame questioned whether it is always a terrible idea to sell one’s catalogue to a record label.
Bisa Kdei suggested that $2 million is not enough for an artiste to sell up their catalogue to a record label, but admitted that it will be an enticing offer for some music performers anyway.
“I’m not going to lie to you, I’ve received offers but I turned them down because I don’t want to give my catalogue away. Maintaining it is crucial if you want to make it as a musician. And that’s why I think it’s ideal to go out on your own as a creative professional.”
Watch the full interview below
Source – Tru News Report